Challenger is built on a foundation of world class research and best-selling books.

Our training and consulting solutions, targeted at sales and marketing, and customer service professionals have provided performance improvements and significant financial results to hundreds of clients around the world.

Each program is supported by ongoing research and backed by our best-selling books The Challenger Sale, The Challenger Customer, and The Effortless Experience.

Challenger sellers excel at influencing buyer decision making and achieving high performance.

What differentiates Challenger sellers from the rest, especially in complex selling environments, is their ability to Teach customers about hidden costs and risks in their business, Tailor their messages to particular customer roles or communication styles, Take Control of the customer’s decision making journey, coaching them through each step. These skills together create an effective balance of Constructive Tension that motivates the customer to action.