In a time when social media platforms like MySpace dominated the internet and global pandemics were only a historic phenomenon, the world of business-to-business events in the mid-2000s lacked inspiration \u2013 to put it mildly. Fresh from a groundbreaking endeavour that defined a luxury travel marketplace, Serge Dive was seeking inspiration for his next big adventure. During a safari deep in the African bush in 2005, surrounded by wildlife and immersed in nature, he had a profound realisation about the transformative power of experiential travel. Quickly, Serge envisioned a world where sparking curiosity fuelled personal and professional growth, all while making a positive impact.<\/p>\n\n\n\n
By 2008 \u2013 and now joined by business partner Sarah Ball \u2013 they founded \u2018This is Beyond\u2019 on a shoestring budget. Their first event, PURE Life Experiences, debuted in 2009, introducing the world of luxury travel to the genre of transformational, experiential travel. <\/p>\n\n\n\n
Rejecting traditional corporate norms, they pioneered immersive experiences that aimed to elevate individuals and businesses, all while promoting social good. <\/p>\n\n\n\n
From 2013 Sarah stepped back from an active role in the business while, over time, Serge and the This is Beyond team expanded into a house of brands hosting industry-defining events that reshape industries into inspired communities.<\/p>\n\n\n\n
<\/p>\n","protected":false},"excerpt":{"rendered":"
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