Our Story From its inception in 1994, Chrissie Rucker’s vision was to build a company that specialised in stylish, white, designer-quality items for the home that were not only exceptional quality, but also outstanding value for money.

In addition to this devotion to simplicity, it was imperative the customer was put at the heart of everything, and provided with a second-to-none shopping experience – and so The White Company was born.

Today, the company that began as a 12-page mail-order brochure has become one of the UK’s fast-growing multi-channel retailers and a leading lifestyle brand with 60 stores across the UK and impressive global growth.

The White Company also has two stores in the US – 155 Fifth Avenue NY and The Mall, Short Hills, New Jersey, plus concessions in selected Nordstrom stores.

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