In 1985, we reinvented the concept of the low cost overnight stay by launching the UK’s first budget hotel chain. For over 30 years, we’ve been there for our customers in the right place and at the right price enabling them to stay away from home in a comfortable room, whatever their reason for travelling – whether visiting family and friends, arriving on time for a meeting, watching their favourite band or taking the kids to the zoo.

Our pioneering spirit is as true today as it has always been, which is why we continue to open loads of hotels and strive to continually improve our offering whilst keeping a keen eye on costs, so we can keep our prices low.

By always putting ourselves in our customers’ shoes, we understand what’s most important to them is a consistent, clean and comfortable stay, in a location where they need to be, at a price they are prepared to pay.

Main Menu